Meet Shaista Marghoob

Shaista Marghoob — the name behind "SM - Shaista Marghoob Makeup Studio & Salon" and "She's Beauty Salon" — is based in Karachi and brings over 25 years of experience in the fashion and makeup industry.

Trained by top international artists and certified by Kryolan International Makeup Institute, Makeup Atelier Paris in Dubai, and MAC Professional, Shaista is a powerhouse of creativity and precision. Her artistry has graced red carpets, magazine covers, celebrities, and bridal runways across Pakistan and beyond.

Her work includes high-profile fashion shoots, beauty editorials, and backstage styling for global events like the IPPA Awards in Norway. She made her cinematic debut as the official stylist (makeup & hair) in the Pakistan-Japan film "Japanese Connection" alongside legendary Tanveer Jamal.

Shaista is more than just an artist — she’s a mentor, trendsetter, and educator. She’s conducted workshops for multinational brands and believes in making high-end makeup trends accessible and wearable for every woman.

Her skills span makeup, skincare, and hair design. She's a certified Skin Therapist from IDI International (Dermalogica) and trained in hair sculpting and laser treatments at CHI Academy, L'Oréal Academy, and Pivot Point Academy.

Obsessed with quality, she works with Bobbi Brown, Huda Beauty, MAC, Urban Decay, and other top brands. Her passion, scientific approach to beauty, and constant innovation have made her a trusted name in the industry.

Today, she continues to transform faces and lives — helping every client feel flawless, confident, and beautiful.